Quality of “thunk”
No one wants their car doors to make a "thwong" sound when they close. "Thunk" is the gold standard.
Chances are the sound of your car door closing is designed to sound precisely how it sounds.
Frontier technology to practical applications
Eye lenses last 10 times longer than they used to because of NASA.
Scratch-resistant transparent coatings were developed to protect astronaut helmet visors and other equipment from space debris. Diamond-like carbon (DLC) coating is most commonly used on lenses, but we also see Siloxane-based coatings and hybrids of the two.
Here are some other products that use technology developed by NASA:
Usability is part of the tool
Technically you could drive a nail with a block of metal like a caveman, but we use hammers instead.
Yes, a handle amplifies power and accuracy with each strike. It also decreases user effort, risk of injury and improves grip.
The hammerhead is the technical solution, whereas the handle is the usability solution.
Perception can outweigh reality
It's hard to give away an old mattress for free.
Selling one for $200 makes it seem less like you're getting a dirty, broken mattress.
Less is more
The BIC pen has looked nearly identical for over 70 years.
There were two subtle design changes, aside from new ink flavors.
Solitary struggle to a shared accomplishment
Building a house by yourself is technically possible, but would require significant effort and many months or years of your time.
Finding 10 experienced workers to build it with you would make the project much more plausible.
Changing one more thing
I don't think many successful designers feel like they wouldn't change a thing about the products they've designed.
Every iteration has potential for improvement. And learning and improving the experience you deliver is a major component that drives the design community.
Subtle nostalgia in design
In a broad sense, innovative products that feel familiar tend to be successful.
Keyboards are kind of like typewriters.
Instant Pots are kind of like Crockpots.
Allure of the shiny, red button
Why is a shiny, red button so tempting to press?
The color red can be associated with danger, excitement, urgency and action, making it visually stimulating and psychologically intriguing.
Reflections and expectations
Today is perfect for reflection and setting new expectations.
Whatever it is that you wish to accomplish this year, keep tabs on the progress you make. Build momentum and don't stop after 3 months like we usually do. Or if you do, start again before the next New Year.
The passenger experience
As AI steadily becomes more adopted, designer focus may shift as routine user tasks become automated.
Car designers will place more focus on the passenger experience as self-driving cars develop.
One more thing…
Steve Jobs created anticipation and excitement when he would announce "one more thing" at the end of a presentation.
Nudging good behaviors
Do you have a tendency for procrastinating or getting work done early? How about choosing the healthiest options at a grocery store or restaurant? We all have something we want to get better at that we haven't gotten around to.
Everyday icons
The tools we use influence how we experience the world. Habits revolve around what is available— this has been true since early human ancestors discovered that rocks with a sharp edge could be wielded for hunting.
Kaufman's 20 hour rule
If you could master one skill instantly, which would you pick?
You might opt for learning other skills quickly. That would still require some effort to learn them. Learning to cook, speak a language or play guitar within weeks would have great payoffs.
The holiday reset button
Deadlines dangle over us like icicles, sharp and unforgiving. Today is a good day to close the laptop and set down the Pantone swatch.
Sometimes the best move for making progress is to step back and try to relax for a day. Press the reset button, the work will still be there tomorrow.
Presents on Christmas Eve
It's tradition to open presents on Christmas morning, but Midwesterners are more likely to open them the night of Christmas Eve.