It never stops

It's hard to know when to stop.

Paula Scher still goes back to adjust the Public Theatre logo from time to time and no one ever notices. She designed the original one 30 years ago, the most recent revision was 3 years ago.

She's an infamous designer, a millionaire and has plenty of high-priority projects on her plate. She doesn't need to bother adjusting the Public Theater logo, it was iconic from the start.

But she does it anyway. And nobody cares, but her.

Of course we don't care about margins. It doesn't always matter when others can't tell the difference. She knows the design is as good as it could be, today.