What designers are hired to do

One of the most impressive things you can do in life is to do your "thing" really well. It's astonishing to hear a guitar solo from a guitarist. Or when a mountain climber makes it to the top. 

As a designer, there is nothing more important than to create design work that is creative, innovative, industry-changing and so obviously compelling that everyone who sees it wants to have a say in it and play a part.