Moments with half a thought

That’s all people have with products. We pick something up to use it and once it’s set down we don’t think about it. People don’t actually want to think about what our products can do for us or what problems they solve like designers want. People want plug and play.

When we design for user experience, we’re designing for the few moments someone may use their home appliance or a tool or a vehicle or phone. A good product is a background character.

Some background characters shine brighter than others, like Saul Goodman on Breaking Bad. The show wouldn’t be as good without him. And it’s because he has distinct and relatable characteristics, not generic qualities about lawyers.