Everyone is "a creative"

One of the most important principles of design is to generate many thoughtful ideas as a means to find a great idea. This is how we develop language skills. We try different words and phrases when we’re young and develop speaking patterns that express ourselves as we age. It’s how we live our lives. When we decorate our homes, organize our work, and choose what to wear, we are making design decisions. We are all capable of creativity, not because we can be taught to design, but because it’s a fundamental part of being human.