If you crack open a new bottle of Coca Cola and it doesn’t make the “tsst” sound, you know it’s flat before drinking it.

Some products can be defined by the sound they make. I am not including products with speakers that produce music or digital feedback, but instead products like a vacuum.

The only time when a door is not a door is when it’s a jar.

And when a door is always ajar, your latch needs replaced.

Samsung released a Bespoke brand vacuum that can detect surfaces and soil level. It adjusts suction strength and brush roll height for you. It’s cordless, so these adjustments are good at rationing battery life. And of course, an Ai system is integrated to make these decisions.

After we understand a shiny new idea, the shine disappears and it becomes knowledge.

When you teach someone to use a chef’s knife, you need to demonstrate the proper techniques and to correct their hands repeatedly.

Everyone always falls into their old way of using a knife. Learning how to use a knife the right way isn’t the hard part. The hard part is teaching them to stop using the knife the wrong way.

Two people can understand something equally and yet come to differing conclusions. Neither of you are wrong entirely, the directions are just different. Regardless, the important part is for everyone to find a way to move forward.

I’ve heard the concepts confused for each other so here’s a small list.

Some of the best brainstorming sessions you can have aren’t at work. Great ideas pop up during a shower or the drive to work. That’s when the mind can actually wander. And why you always carry a sketchbook.

Popular doesn’t mean the best. Kraft American cheese is the most popular cheese in the United States. No cheese enthusiast would call it the best cheese.

Other companies thrive on making premium cheeses. The goal doesn’t have to be popularity.

You don’t need the expensive pens. Bic pens are cheap and the flow is good. Sometimes you get a lemon, of course, which is part of the gamble of cheap pens. But it’s still the best.

From the 80s to the early 00s, plastics were commonly translucent on Macintoshes, Tamagotchi’s, sneakers, and most electronics.

Transparency meant purity. Nothing to hide, and it stands out better than the other ones.

The empty space of a kitchen drawer is what makes it useful. Dividers help only so much before making the clutter is worse.

You used to have to point the remote directly at the tv sensor, but most remotes have updated technology. New remotes use Bluetooth to connect with your tv. The old ones used infrared light which travel in a straight line. We don’t have to worry about objects in the way of the sensor any more.

If a colleague doesn’t like your design, that’s fine. So long as they understand it’s not about what they like, it’s about what people will like. “That’s not for me,” is different than, “Our customers won’t like this.”

It’s the idea that a product is reliable and predictable. Like retention, but it’s also the relationship you have with a product despite getting upset, angry or disappointed by it.

My water flosser broke after the handle fell. It burst open so I put the spring and plastic pieces back together. But now the floss head won’t snap in place. Luckily it’s under warranty.

It comes with every grill. Some parts of the gate are hotter than others when cooking. But that doesn’t mean that all things must cook on the sweet spot. That just means the user knows what to expect from it.

Language is relative. Your perspective is influenced by the language you speak. And language is more than words.