“Where do you get your ideas?”
Both writing and design start with questions: "What if," for the author, and "How might," for the designer.
Art and design differ in function and expression, but there's always a matter of intention to create an experience.
Neil Gaimen wrote about how he comes up with ideas which reminded me of mapping future-tense user scenarios and brainstorming concepts. Both involve asking simple, probing questions. Neil's full writing is linked at the end, here's an excerpt:
"You get ideas from daydreaming. You get ideas from being bored. You get ideas all the time. The only difference between writers and other people is we notice when we're doing it.
You get ideas when you ask yourself simple questions. The most important of the questions is just, What if...?
(What if you woke up with wings? What if your sister turned into a mouse? What if you all found out that your teacher was planning to eat one of you at the end of term - but you didn't know who?)
Another important question is, If only...
(If only real life was like it is in Hollywood musicals. If only I could shrink myself small as a button. If only a ghost would do my homework.)
And then there are the others: I wonder... ('I wonder what she does when she's alone...') and If This Goes On... ('If this goes on telephones are going to start talking to each other, and cut out the middleman...') and Wouldn't it be interesting if... ('Wouldn't it be interesting if the world used to be ruled by cats?')...
Those questions, and others like them, and the questions they, in their turn, pose ('Well, if cats used to rule the world, why don't they any more? And how do they feel about that?') are one of the places ideas come from.
An idea doesn't have to be a plot notion, just a place to begin creating. Plots often generate themselves when one begins to ask oneself questions about whatever the starting point is.
Sometimes an idea is a person ('There's a boy who wants to know about magic'). Sometimes it's a place ('There's a castle at the end of time, which is the only place there is...'). Sometimes it's an image ('A woman, sifting in a dark room filled with empty faces.')
Often ideas come from two things coming together that haven't come together before."
