Lowey's authority on aesthetics are still relevant

iPod outsold all other MP3 players, despite having similar functionality.

Nike shoes are bestsellers, despite competitors offering similar support and longevity.

Ring doorbells are bestsellers in their market, despite Nest offering similar features and specs.

Milwaukee drills and drivers often outsell DeWalt and Makita, despite performing similarly in stress tests.

Tesla outsells all other electric vehicles, despite offering similar milage and quantity of charging stations in cities.

Raymond Lowey's claim still holds up: "Between two products equal in price, function and quality, the better looking will outsell the other."

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The enduring influence of architecture on industrial design

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Apple pippin failed where xbox succeeded