Like a new pair of shoes

"Ease of use may be invisible, but its absence sure isn't."

-IBM

It's easy to take a good design for granted because it works the way it's supposed to work.

Unintuitive designs transform tasks into obstacles, throwing a pile of frustration and wasted time at you while you try to get it to work.

Usability is like trying on a new pair of shoes —you notice a bad fit within the first few steps, a good fit just lets you walk.

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Digital minimalism leads to devices with limited functionality

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Selfie sticks and chindogu