Getting to the point

We want everything to be easy to digest. The point needs to come quick.

This is why designers sketch.

To illustrate a complicated idea so it can be understood quickly.

The process, and telling the story of your process, is the tricky part.

If you Google "simple design process," you might find 5 steps to generating a good design, but those ignore imperative nuances that go into the work. Most of these processes aren't how designers truly operate, anyway.

We use shortcuts like graphs and bullet points, which takes hours of thoughtful work to comprise, with many details lost by the wayside. A user journey on a PowerPoint slide could be a summary of hundreds of interviews. Something will be omitted.

When a rare low-hanging fruit is available, it's good to take it.

But more often than not, designers need to face the fear of digging into pits of research and conducting hours of concept ideation to unravel good direction.

If it were easy to make an innovative product, everyone would do it.