Drenched

Image credit: Adobe Firefly

Don't bring an umbrella to a brainstorm.

I keep this quote on a sticky note at any desk I work at ever since I heard it on Ted Lasso.

Forcing all ideas to fit within a certain set of parameters can stifle creativity. It's easy to show restraint in group brainstorming sessions in order to not look stupid. But ideas that look stupid at first can be valuable.

The selfie stick was originally a Chingogu design. "Chindogu" is a Japanese word for an idea that is clever and creative, but ultimately useless. Who would bother to buy a stick to take pictures of yourself when you can hold out your arm? Well, in 2022, the selfie stick market was worth upwards of $600 million dollars.

Let ideas rain freely.