Design intuition

Do visualizations of user data illuminate hidden aspects of user behavior, or are aspects emphasized because they're easy to visualize?

You can count steps and limit calories, but your health probably won't improve if those calories consist entirely of donuts every day for months on end.

Measuring what's important, rather than what's easily measured, can be extremely difficult or even impossible. Because of this, designers need to utilize data that is available and nurture user empathy through diverse perspectives to build better design intuition.

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Frit, the black dots on windows

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Quality of “thunk”