CMF can be the message

Texture, sheen and weight speak volumes before a product is even touched.

A matte finish can suggest practicality, polished metal may feel high-end. Soft-touch coatings add a note of comfort to tech gadgets, a wood texture can bring warmth. You know that a kitchen mixer is a Kitchen-Aid from across the room based on color and finish alone.

Colors, materials and finishes are about function just as much as they are a potent form of nonverbal communication.