Bias for action


It's easy to get stuck in the analysis-paralysis cycle.

We want to make sure a design is perfect before shipping it, but no product has ever been perfect. Even revolutionary universal designs have pain points. 

Wheelchairs come close to perfection, but it can be difficult for anyone to propel themselves in a wheelchair. 

Accessible restrooms can be poorly maintained or break down.

Premium hearing aids still screech feedback or run out of battery at inopportune times.

The best way to learn what works and what doesn't is to ship your design and to get feedback again and again. Start small, put yourself out there and learn to fail.

"Perfect is the enemy of good," because good is the ally of progress.

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Make another day on a leap