Shopping with your head up

Image credit: ASphotofamily on Freepik

Grocery stores commonly keep cheaper products on the bottom shelf. As you move up the shelves, prices generally increase. 

Product placement strategies for stores have been used to influence customer buying decisions since the existence of stores. Current logistics make sense from a store's perspective because every inch of shelf space has a dollar value. From their perspective, it's logical to reserve the bottom shelf for storing items with limited demands, bulk items, oversized items and store brands.

Eye level products are convenient to reach. This is no coincidence, they're more likely to be bought impulsively. Items at eye level are what your store wants you to buy. Some people can find the best deals shopping the bottom shelf, but "finding the best deals" implies that you have options. For many people, the bottom shelf is the only option.

If you have shopped with your head down, because "down" is where you could find the items you could afford, then maybe you've felt an impact. Whether or not you are conscience of it, your body language affects how you feel. 

Studies have shown that when we keep our heads down, it can lead to higher cortisol levels, the stress hormone.  

Some stores have a more streamlined selection of products that make it easier for shoppers to find products they need, regardless of price. Where a "no frills" approach to merchandising avoids elaborate packages or displays, including: Aldi, Lidl, warehouse stores and bargain markets. 

Body language matters. Especially if a store cares about their shoppers' experiences. Cheaper and healthier items placed at eye level could improve everyone's shopping experience. A chance for everyone to shop with their heads up.