Habituated

Cheaper seltzer has more intense carbonation than premium brands.

It's hard for me to justify spending 2 or 3 times the amount that generic seltzer costs. When curiosity does get to me, I'm often disappointed (with the exception of Liquid Death's Mango Chainsaw). Finer bubbles aren't satisfying, even though they're the "good" kind.

There are worse things to become accustomed to. Biases can develop without us realizing. Which is good to be conscious of while designing and it's why data-driven design decisions are essential.

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A tool within a process (design vs. craft)

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Thinking is prioritizing