Who's putting up with what

What’s better, TikTok or YouTube videos?

Which is more entertaining, a 2 hour movie or four 30 minute episodes?

That depends on you, the content and the moment.

It’s easy to believe in a world of constant news and change that people only want information fast and now. But a company like Wustof can make a chef’s knife seem better than any kitchen gadget.

When we design a product we look at what is most possible and what is most important:

What paths can be used to communicate? (How it looks, feels and the impact on other senses.)

Will people welcome this into their lives right now? (The problems your product solves and other areas of value.)

Is there a path to build trust and object consistency? (People will keep it and continue to use it like we plan.)

Whether it’s cutting vegetables for dinner guests or cutting a sandwich for ourselves, there’s no one rule for what people will want. Convenience can be sacrificed for quality or skill but ultimately it’s about who you are designing for.