The instant pot

It seems like everyone has one, but few people I know use it often.

Yesterday, Instant Brands filed for bankruptcy protection. Their sales are 50% of what they were in 2020.

It’s a good product, but there are flaws that hold it back from reaching a wider audience.

It’s not as fast as they make you believe. The pressure needs to build up which adds 5 minutes at least. And most people have to take the time to dig the heavy pot out of a cabinet.

It’s bulky and it can be confusing which prevents new markets from adopting it. The black top has many hard edges and a bold outline around the interface. It has a strong presence on a countertop, too. Which isn’t a bad thing if you use it all the time. Otherwise, it needs a spacious storage area.

There’s a learning curve. There are so many buttons for preset meals, temperature control, pressure control, time, and more. It looks like a lot. And you need special recipes to cook with it.

Their recent redesign is a step in the right direction. The smoother edges, color and matte finish make it more approachable and modern. It’s also faster and has fewer buttons.

The Instant Pot does work well. It can make tender roasts and perfect rice.

There’s just no great place to put it unless you love it.