Devil in the details

Recognizing a phone as a Google Pixel or a Samsung Ultra depends on the design details. Phone designs are subtly different, all phones are filleted rectangles. To know if a phone is a Pixel, you look at the rear camera for a Camera Bar and the oblong, pill-shaped cameras. A Samsung Ultra is instantly recognizable by their vertical line of at least three rear cameras. Phones with a square rear camera cluster seem generic because so many phones take on that look. Shapes and the placement of shapes are powerful tools for designers to generate memorable and unique products.