Consumer expectations of premium products will change with Ai
Premium products have the highest quality material and craftsmanship. They are worth the price because they are more reliable, sturdy and beautiful. Since Ai will integrate with the design and manufacturing process of goods, the idea of premium will change.
Human-made products will not be premium. Handcrafted work will exist much like it exists now through markets and local shops. Demands in local niche groups will always favor the handmade coffee mug or candles, but there’s too much benefit that comes from the accuracy of machines.
Premium products will be developed by humans with Ai. Nearly all products today are created by both people and machines. Rolex Pearlmasters are among the most expensive, premium watches a person could buy. Most parts are handmade, many are machine made. Ai won’t replace all people in the design process for premium products. People prefer the warmth of a human touch for products to invest in because people come with stories.
Creativity and uniqueness will be the defining attributes of what is premium. Creative Ai integrations that are used as a tool by designers will create the new premium. These integrations will allow us to create products of such creativity and quality where no human or Ai could create them alone.