Natural ideation

Human Factors is an all encompassing title for being knowledgeable and thoughtful about people. There doesn’t have to be a difference between designing a vegetable peeler for a stranger who has arthritis and reorganizing a living room to be mobile-friendly for a grandparent.

When a group of people who are not designers face a problem, they talk it through to solve the problem. No one has a design background but people problem solve every day. They anticipate what someone will like or need and designers are just leaning into that idea.

There are designers who show up to work to do a job where empathy is filling out a series of graphs. They are focused on the problem to solve when they should focus on the person who experiences the problem. That’s how people come up with the best solutions for helping someone they love.

It’s not about the problem, it’s the person.