A hill

When two design paths are discovered that could be equally successful, how do you determine the right one to pull the trigger on?

We know to prioritize user needs, desires, pains, and expectations. The emphasis should be on the minimum viable audience’s culture. Look at the variety of insights and prioritize them to the best of your abilities. Ultimately, it’s about what you can argue to believe in.

There will be contradictions, the most convincing argument you can make will win.